I've been Birmingham a few times so i knew my way round there easily.
We had to choose one piece of clothing and a accessory. We had to make note on what was on the price, fabric composition, finish, customers in store, sore layout and general atmosphere (promotional materials, sales assistants, furnishings) and the country of manufacture. The piece of clothing and accessory i chose was a t-shirt and a scarf.
The first shop we went to was selfridges, this was for the premium end of the high street. I looked at designers such as Alexander McQueen, Balenciaga, Ralph Lauren, Vivienne Westwood and Burberry.
The first designer i looked at was Alexander Mcqueen, and i looked at the menswear first. I looked at this skull t shirt.
Made In Italy
On the label it had different numbers for different things, such as production no, collection no, fabric code and order no.
The label also said the size.
The fabric in this was 100% soft cotton and for washing the label said to hand wash only.
They had a few McQueen pieces and all looked smart hung up on railes and the area was very clean. There wasn't many customers looking around this designer, the sales assistant seamed very quiet and kept his eye on us and kept asking us if we were okay.
The next designer i looked at for menswear was Balenciaga
I looked at a t-shirt too for this one, unfortunately i couldnt get a photo of this one and there wasn't one online either.
The price for this was £195.00
It was made in Italy
It was for fall-winter 2011/2012
It said the size and the washing instructiions which again was hand wash only.
This collection was alot smaller than the McQueen collection. There wasn't a specific sales assistant for this brand, there was alot of brands by this one too. The clothes all seamed together and didnt really have much choice.
The next designer i looked at was Vivienne Westwood.
I looked at this t-shirt from the collection
The price for this top was £115.00
Made In Italy
It said the size
Once again on the label they'd used numbers such as fabric code, production no, collection no, order no and the size.
The fabric for this was 100% soft cotten and the washing instructions were to hand wash only.
The sales assistant was around this collection too, he seamed helpful asked us again if we were okay but this area was quiet.
The next collection we looked at was Ralph Lauren.
This collection looked completely different to all the others, the set out of it was all classic wook, had the look of a library or oxford uni. This may be used to represent their brand of the classic logo and slogons. The brand doesnt do many t-shirts, we didnt see any, just more shirts and jumpers. Thre was a few more customers in this collection than the others, the sales assistant seamed helpful, asking customers if they were okay and answering the phone. When we went to the womenswear we came across the Ralph Lauren collection and it was completely different, the collection was just on some rails and didnt have the layout of the menswear one.
After looking round the menswear we went upstairs to the womenswear. This floor seamed alot more busier and more of an atmosphere.
The first collection i looked at was the Alexander McQueen McQ collection, There wasn't as much choice in womenswear than there was in menswear, this surprised me abit. This is the t-shirt i looked at
The price was £80.00
Made In Turkey
On the label again was different numbers and codes
The fabric was 100% cotton and the washing instructions was to machine wash.
From this collection i also looked at a scarf, this is one of the only scarfs i saw around Selfridges.
The fabric was 70% Cotton 30% Silk.
The washing instructions were dry clean only.
I looked at another scarf in the same collection
The washing instructions again were dry clean only.
After seeing different numbers on the price tags such as fabric code, production no, collection no and order no i went and asked a sales assistant why they use these as i didnt know and the reason was because products a concession of Selfridges so they are sold under Selfridges and not the Brand.
The second shop i went in was Jack Wills. I chose this for middle but then i think it's more middle-high market. The shop was busy, it had a nice atmosphere. The shop layout was you'd walk into the womenswear and then go downstairs to the menswear. The shop had classic theme to it with wood. This is used to represent the brand and i feel it represents it well.
For the womenswear i picked up a plan t-shirt with the brand name on it.
Unfortunately i couldn't get a picture of this top as the shop was busy and the sales assistant were everywhere.
The price for this top was £34.00
The fabric is 100% cotton jersey and on the label it explained the washing instructions.
I went downstairs into the menswear and looked at a similar tee to the ladies one, with the brand name on the front.
Once again the price for this was £34.00
The fabric is 100% cotton and there is washing instructions.
The next shop i went into was Urban Outfitters. You walk into the menswear and the womenswear is upstairs. The shop is very busy, the layout of the shops is spread out, different concessions around the store aswel as mannequinns.
I looked around the menswear. Alot of the clothes were concessions of Urban Outfitters. We knew this as on the labels were different numbers and codes, like the ones we saw in Selfridges. The store was all Concessions.
I picked up this Fred Perry tee.
The tag said what size it was aswel as the production code, collection code, fabric code and order no.
The fabric is 100% Cotton and the washing instructions is machine wash.
I then went up to the ladieswear. This floor again was busy, the layoud was spread out yet had alot of chice. The shop was tidy and the sales assistants all looked busy.
I picked up this 'Truly Madly Deeply' tee.
As it was a concession the tag again had the codes and numbers.
The fabric is 100% cotton and the washing instructions were to machine wash.
The final shop i went in was Primark. I chose this shop for the lower end of the market.
The shop was massive and very untidy. It was very busy and the atmosphere wasn't very nice.
You'd walk into the womenswear on the groundfloor. There are 3 floors in this shop. Downstairs containing the childrenswear and upstairs containing menswear, accessories and lingerie.
I picked up a top from the womenswear.
The price of this top was £5.
The tag also said the size, it was made in Madrid, washing instructions was machine wash.
The fabric for this top was 100% polyester.
No comments:
Post a Comment